Rob, have you numbers how many of the multiple thousands SaaS companies are turning down freemium plans (which is basically an acquisition model) and how many their pricing pages? Is it more B2B or B2C?
Experiments don’t mean that these radical changes will have a positive effect on profits or shareholder value.
Though for a lot of the companies where I think this makes sense, I'd argue a sales led motion is likely a better option than PLG. Also think being able to communicate product value and having complex pricing are not mutually exclusive. That said, definitely get what you're saying from a PLG perspective.
Don't think I agree with killing the pricing page because you have a complex product. You'd kill the top of the funnel of PLG if you do that.
If it is hard to communicate your product value to the customers, you probably hasn't reach product market fit.
Totally agree with you, Emma.
Rob, have you numbers how many of the multiple thousands SaaS companies are turning down freemium plans (which is basically an acquisition model) and how many their pricing pages? Is it more B2B or B2C?
Experiments don’t mean that these radical changes will have a positive effect on profits or shareholder value.
Great point re profits and shareholder value, Martin!
I don't have exact numbers, but I'm noticing both of these strategies are skewing more B2B.
Appreciate you reading!
Hey Emma, this is a great point!
Though for a lot of the companies where I think this makes sense, I'd argue a sales led motion is likely a better option than PLG. Also think being able to communicate product value and having complex pricing are not mutually exclusive. That said, definitely get what you're saying from a PLG perspective.
Thanks for reading! 🙂