Good stuff. Have you read the 1999 paper "Bundling Information Goods: Pricing, Profits and Efficiency" by Yannis Bakos and Erik Brynjolfsson? Interesting data and theory on how law of large numbers drives higher pricing certainty in bundled offerings. I am putting together a piece on bundled pricing, so happened to be reading it. You should check it out!
Ahrefs is also moving Reports to a paid add-on. Same goes with a bunch of project-based add-ons.
Thanks, Andrei! Would love to hear more about the thinking behind that move. Would you be open to connecting in the new year?
Good stuff. Have you read the 1999 paper "Bundling Information Goods: Pricing, Profits and Efficiency" by Yannis Bakos and Erik Brynjolfsson? Interesting data and theory on how law of large numbers drives higher pricing certainty in bundled offerings. I am putting together a piece on bundled pricing, so happened to be reading it. You should check it out!
I haven’t! Immediately adding to my reading list.
Would love to see your post when you publish as well.