How SaaS pricing pages are changing
How SaaS pricing pages are changing
Plus: Innovative pricing for onion rings.
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Pricing Trend 🔮
Apparently it’s high-time for updating your pricing page. Over the past week, PricingSaaS tracked 164 pricing page updates across 3k+ SaaS companies.
Here’s how they break down by type:
The takeaway?
There are many ways to update your pricing page. It’s unsurprising to see “Price Increases” leading the way given the trends we’ve seen around fake discounts and getting rid of freemium plans, but the broader market is experimenting with a wide range of strategies.
If you’ve recently made a change to your pricing page, I’d love to hear about it in the comments. For insights like this straight to your inbox, check out PricingSaaS.
Pricing Links 🔗
Trying something new this week and sharing some of the best content I’ve come across related to SaaS pricing and value. It seems to be market report season, and 3 of my favorite companies covered trends across SaaS from different perspectives.
Vendr’s SaaS Trends Report, Q1 2023 — The team at Vendr is putting out some incredible content on SaaS buying, and this report highlights habits across the wider SaaS landscape. If you missed it, I interviewed CEO Ryan Neu about how Vendr used pricing structure to create a no-brainer purchase.
Okta’s Businesses at Work Report, 2023 — A favorite read every year. Okta sees inside 17k+ companies and can paint a clear picture of SaaS adoption trends, which can shed light on where the industry’s going.
Paddle’s 2023 SaaS Market Update — I’m biased as a former ProfitWell employee, but think the Paddle crew is putting out some of the best content in the world of SaaS. Through ProfitWell’s metrics, they have insight unique insight into SaaS growth and churn numbers.
Community Wisdom 🧠
Shoutout Steven Forth for sharing just how far value-based pricing has infiltrated. I present 2-part tariff pricing for onion rings:
If it’s unclear, $3.25 is the base price and each increment adds to the total of your order. Innovation at its finest. See you next week!