SaaS companies are updating plans
Plus: What makes an awesome SaaS pricing page.
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Pricing Trend š®
In the last week, weāve spotted 55 pricing page updates. The most popular move since last week? Plan changes.
But what exactly does āPlan Changeā mean?
Simply put, companies are either consolidating or expanding their plan assortment. Hereās an example from Netflify, which removed its Business plan (and started offering a 30-day trial for its Enterprise plan).
I can see the rationale for both types of plan change.
Consolidating plans can give prospects a clearer CTA and remove decision fatigue.
Expanding plans can help monetize features in a new way, or offer more compelling pricing.
Ideally, you donāt need to run tests like this, but in a quarter where SaaS contract values are down 20%, adjusting plans is a strategy worth testing to make up the difference.
Pricing Links š
What does an awesome pricing page look like? Iāve enjoyed Elena Vernaās content for a while and thought she did a great job breaking down things you should and shouldnāt do on your SaaS pricing page.
The Tiering Dilemma ā Evan Grubb is a former colleague at ProfitWell and one of my favorite thinkers on pricing. I enjoyed this write-up on how many tiers a SaaS product should have, especially given how relevant it is to this weekās trends.
Value stories as an alternative to Conjoint ā The Ibakka team highlighted the risks of conjoint analysis for B2B companies, and broke down why value stories are a solid alternative. Recommended if youāre considering pricing research any time soon.
Community Wisdom š§
Speaking of pricing research ā the GBB community put together a collaborative guide to choosing survey platforms. Check out a preview below.
See you next week!