📩 SaaS Pricing Briefing 5.26.23
Plus: The perfect SaaS growth resource.
SaaS Pricing is hard. PricingSaaS is your cheat code.
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Trends 🔮
It was another week of pricing experiments across the SaaS world. Here are some of my favorite moves:
Shopify: I love Shopify’s $1 for 3 months play. It’s basically Freemium, but getting someone over the $1 hurdle is meaningful (and makes it less awkward to request credit card info than for a free plan). Their recent update is a simple design change that makes it more clear that all plans are available for $1 per month.
Moz: Moz launched a 30% discount campaign to drive urgency through EOM (yellow banner at the top). As an SEO company, Moz predictably has a solid PLG engine that starts by getting prospects to its site. This discount campaign can essentially act as a substitute for a flurry of BDR calls to somewhat engaged prospects.
Speechify: In one of the more perplexing pricing page updates of my lifetime, Speechify replaced Snoop Dogg’s voice with a guy named Nate. I’d understand if it was Nate Dogg (RIP), but nope. Just Nate.
Tactics 🧠
One of the hardest things about pricing (and anything really) is taking complex concepts and making them easy to understand.
I’ve seen approximately 1 billion takes about PLG and Sales-led growth on LinkedIn lately, and think Elena Verna’s Growth Matrix is the single clearest resource I’ve found to contextualize the most common growth motions and growth levers in SaaS:
For more, check out the full post.
Links 🔗
🌶️ Vendr dropped a spicy new feature called Community Insights, which allows buyers to leverage intel from companies that have been through similar (e.g., what kind of discount can I get?). Spicy, indeed.
5️⃣ SaaStr collected 5 learnings from Hubspot’s path to $2B in ARR. Some huge insights in here about the power of multi-product offerings.
📈 Tom Tunguz wrote a great post highlighting the insane rise of Nvidia stock over the last two years. My buddy Trung Phan told me Nvidia was the buy like a year ago and I didn’t do anything about it. To get early looks at future 10-baggers subscribe to his newsletter.
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