🗒️ Community Notes 4.21
Plus: An exclusive offer for GBB members.
Happy Friday y’all!
A big welcome to the new members who joined since last send:
Jordan Lieberman, Pricing Team Manager at Paddle (Boston)
John Kotkowski, Founder at PricingSaaS (Ontario)
Dan Balcauski, Founder at Product Tranquility (Austin)
David Caughman, Director of Pricing & Monetization at Docker (Charleston)
Jean Xin, COO at Melodics (New Zealand)
James Waldrip, Business Development Manager at UKG (Austin)
If you haven’t requested access to join the GBB LinkedIn Group, please do so here so you can get in on the action!
On to this week’s community notes.
First, an exclusive offer for GBB Members 🔥
I’ve been using a tool called PricingSaaS to track emerging pricing trends across a wide range of SaaS players.
The tool tracks pricing page changes across 3k+ SaaS companies, and allows you to filter by category, company size, GTM motion, and a range of other variables.
It’s the type of thing that can take your competitive intelligence to the next level, and make sure you never miss a move from another player in your space.
If you saw the public post yesterday, you might have noticed we’re offering a bundle discount. We’re working on an offer for existing Good Better Best members, so stay tuned for that next week!
Loved this feedback on pricing research 🔬
Kyle Hart, Toast: Since external market surveys are tough for restaurant owners, he’s using a combination of qualitative research (e.g., internal interviews with sales reps/managers), internal data analysis (usage data, and tying that back to Salesforce if possible), financial modeling and sensitivity analysis
Joya Smithayer, Sage Intacct: For B2C products and new offerings that the market hasn’t seen before, external surveys can be useful. If it’s a B2B product and the market is saturated, using internal data to do financial modeling/ analysis, talking to sales reps, and looking at what the competition is doing is the way to go.
Check out the full thread here.
Solid takeaways on pricing a multi-product Enterprise offering 💰
Simplicity is overrated. Especially in the enterprise, there’s nothing wrong with having a complex pricing structure, as long as your Sales team can explain it to customers.
On that note, if your pricing is complex, it’s critical to equip your sales team with tools to make it more digestible (e.g., calculators, quoting tools, etc.).
A la carte pricing can be an effective way to package when selling in the Enterprise — especially when building a case with CFOs.
Check out the full thread here.
Lastly, Evan just kicked off a newsletter that’s a must read — check it out here!
That’s it for this week! Have a great weekend, and if you have any colleagues or friends who might dig Good Better Best — please share!