Dissecting the packaging of the NBA's video-streaming subscription in good times and bad.
How Mailchimp is losing their lead in newsletters.
How Cameo Live positions the company to thrive beyond celebrity shoutouts.
Dissecting the differentiation of David Perell's flagship course.
Why Amazon Music is on track to take over the #2 spot in music streaming.
A new direction for the Apple of Fitness.
How to use packaging to promote a cultish user-base.
The famous Freemium swerve that changed video-conferencing.
Why the All-Access bundle is their secret path to expansionary revenue.
Rebranding, and two mini packaging case studies.
A big move bound to shake up the knowledge management space.
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