Welcome to Good Better Best

I find pricing and packaging fascinating because it feels like the clearest synthesis of product and strategy.

Both disciplines have become critical in the modern subscription landscape where it's never been easier to start a digital business, and perhaps never harder to stand out.

Good Better Best provides curated analysis across the subscription world, unpacking tactics and strategies to help you go-to-market better.


Who am I?

I’m Rob Litterst, a Senior Strategist at ProfitWell, where I help subscription businesses (Growth stage to Fortune 500) optimize their pricing and packaging strategies.


What to expect?

Good Better Best is a weekly newsletter usually delivered on Sunday evenings.

Each edition features curated analysis and should be readable in 5-10 minutes.


Who Subscribes?

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